Utendahl Consulting

I’m a Full-time Interim or Fractional Chief Marketing Officer (CMO) / Chief Creative Officer (CCO).
Yes, both. And yes, on purpose.

I step into companies for defined stretches of time, often six months, to do the work that usually gets postponed, diluted, or overcomplicated. I help businesses get clear, get focused, and build marketing and creative functions that actually work.

What That Looks Like

  • Strengthening and restructuring marketing teams

  • Creating real processes and efficiencies (not just decks)

  • Hiring the right leaders and partners

  • Leading rebrands and creative resets

  • Overseeing design systems, photography, and visual direction

  • Bringing order, taste, and momentum to messy moments

Where I Specialize:

My core focus is food, restaurants, hospitality, and CPG—industries where brand lives in the physical world and marketing has to perform under pressure.

I also take on consulting and advisory work across fashion, beauty, and beverage for founders and leadership teams who want clear thinking and direct answers.

Why Fractional?

Fractional and interim leadership isn’t a compromise, it’s leverage. It allows me to step in with authority and focus at moments of change, build what needs to be built, and move on once the foundation is strong.

Portfolio, rates, and engagement options live below.

If you want surface-level polish, I’m not your person.
If you want clarity, momentum, and taste…C’est moi!

LEARN MORE HERE ✨

Utendahl Consulting

Utendahl Consulting is a new kind of creative collective. Founded by Madison Utendahl and formerly known as Utendahl Creative, this is creative work—reimagined. Utendahl Consulting is me. After years of running an award-winning agency, I’ve returned to what I do best: high-impact, deeply intentional strategy—without the layers, the churn, or the overhead. Every project is custom-built around what a client actually needs, not what fits into a bloated scope. This isn’t a traditional agency. It’s a consulting model for founders and brands who want clarity, brilliance, and cultural relevance—without the runaround.